How can you stop wasting energy on everyday decisions, improve your work-life balance, and still stay on top of your professional life? Get an executive assistant! When asked what an assistant does most people can only name a few things and can’t see the real benefit. Given all the time we spend talking with and thinking about assistants, we thought we should share some of the biggest misconceptions we hear about this profession.
1) You only need an assistant if you are scheduling a lot of meetings
Assistants perform lots of useful tasks – their job is to help you stay organized, find ways to save you time, and perform tasks you wish you had time to do but never would have done. Spending time on contact management, fact checking and proofreading, expense reports, or car/home repairs means you have less time to focus on the high-level, high-impact decisions that shape your business. An assistant might help send cards for friends’ birthdays, set up exercise sessions, or keep track of your communications to make sure you’re checking in with key teammates and contacts.
Those of us who travel and take meetings might use an assistant more, but there are hundreds of possible uses for a great assistant!
2) An assistant can only help you with your professional life
This is one of the most common misconceptions, and it seems to come out of previous generations’ boundaries between work and home. In reality, most busy professionals have blurry lines between their personal and professional lives. And regardless, we’re all strapped for time.
A great assistant is on top of everything in your life that you’re comfortable sharing. This does not mean you should forget important birthdays or anniversaries, but it does mean that there is another person there who can help make sure you’re on top of and dedicating enough time to your family and personal life. Whether they are saving you from having to coordinate with the person who picks up your dry-cleaning, ordering the right baseball bat for your child, researching a fun event for your house guest, or booking your back-up babysitter, a great assistant is on top of whatever it is that you need to make your life function more smoothly.
3) An assistant isn’t supposed to deal with your stress or problems
That’s not very helpful! A great assistant understands when you have a tough day. They want to know what’s stressing you out and what they can do to make things better. If you’re in a bad mood, it’ll likely have negative effect on your organization. Your assistant wants to make sure you are performing at your best so you can lead your organization to success. If you’re worried you’re going to be late, they can send you a reminder. If you aren’t sure what’s going on with your team, they can check in on key projects and report back. Some of the best assistants will even make sure you have a snack bar, so that you won’t get cranky in your afternoon meeting (which benefits both you and the rest of the team). Whatever you have on your plate, there are ways a top assistant can help.
4) Only a top executive can afford a great assistant
Gone are the days when the CEO in the corner office was the only one with an assistant. Since most people in the knowledge economy are primarily paid for their thoughts, energy, and time, it’s become even more important to make sure everyone has a great assistant. Silicon Valley will give perks ranging from shuttles to and from work, free food, and massages, all in the name of making people more effective. Esper believes that everyone needs a high quality assistant. An assistant will give you more productivity gains anything else. In a freelance, sharing economy finding a well priced EA is easier than ever.
We at Esper are focused on creating the most productive and highest quality assistant workforce for your company. We have top-tier technology and training that can empower everyone at your company to reach their true potential. So why not get an assistant?!